Okay, here’s a breakdown of the provided text, categorized for clarity and with key takeaways:

I. Core Message & Overall Advice

II. Specific Tactics & Red Flags (How to Spot Scams)

1. Sites Falsos & Cloned Pages:

2. False Discounts (“Metade do Dobro”):

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3. Price Changes in the Cart:

4. Payment Method Considerations:

III. How to Evaluate a Retailer’s Legitimacy

IV. Author Information (From the Text)

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Would you like me to:

• Black Friday Requires Caution: The text emphasizes that while Black Friday offers potential savings, it’s crucial to be vigilant to avoid scams and fraudulent offers.
• Planning & Research are Key: The core advice is to compare prices, evaluate stores, and understand payment methods to ensure a safe and rewarding shopping experience.
• What it is: Criminals create websites that mimic legitimate retailers to steal personal and financial information.
• How to identify: Look for discrepancies in the URL, check the website’s reputation (Reclame Aqui), and ensure it has secure payment protocols (HTTPS and a padlock icon).
• What it is: Retailers artificially inflate prices before Black Friday and then offer a “discount” that’s actually a small reduction from the inflated price.
• How to identify: Track prices throughout the year to establish a baseline. Compare prices across multiple retailers.
• What it is: The advertised price in the product listing differs from the price in the shopping cart.
• How to identify: Double-check the total price before confirming the purchase. Be wary of sudden, significant price increases.
• Secure Payment: Use secure payment methods (like digital wallets) with built-in fraud protection.
• Avoid Public Wi-Fi: Don’t use public Wi-Fi networks for online purchases due to security risks.
• Check Reputation: Use sites like Reclame Aqui (a Brazilian consumer complaints website – often helpful for gauging a retailer’s reliability) to see if there are complaints.
• Verify Business Information: Ensure the retailer has a physical address, CNPJ (Brazilian corporate taxpayer ID – relevant if the retailer is Brazilian), and clear contact information.
• Review Return/Exchange Policies: A transparent and reasonable return/exchange policy is a sign of a reputable retailer.
• Moysés: Bachelor of Letters from the Federal University of the State of Rio de Janeiro (UNIRIO). Experienced in SEO and content creation, particularly related to social benefits, credit, and national news.
• Summarize a specific section in more detail?
• Generate a checklist based on these points?
• Create a short, actionable guide for Black Friday shoppers?